Consumers are Wired!
Sources: *Forbes, 1998; **Business Week, 1998; ***Business and Health, June 1998,****Senior com (www.senior.com)
Over 45 million Americans use the Internet,* 7.6 million are 50+****
30% of Americans 55-75 years old own PCs****
46% search online for health care information**
Majority seek information on specific
diseases/medical condition***
- Most are looking for information provided through or by a physician***